• Kate Foster

A PRIMER ON PRIMERS

From heavy makeout sessions to viewings of Titanic, there are some things that even the best makeup just can't withstand. But we'll let you in on a little secret: For anything short of such events, your makeup should have no trouble lasting. So if you're noticing smudging, running, or fading, it's time to make a change. Don't go throwing out your whole makeup bag, though! You probably just need to incorporate products or primers that prep your skin better for the makeup you're laying on top of them.


Find the sitch below that sounds most like you to discover the complexion prep that'll whip your makeup's longevity into shape.


Girl behind glass

YOUR SKIN'S SUPER OILY.

It's no secret: Excess oil and makeup don't really mix. (Just think of all the oil facial cleansers on the market!) After you apply your skincare, slather on a mattifying primer to absorb some of that oil. The best formulas will continue to absorb oil throughout the day, like Honest Beauty's Everything Primer Matte. If your makeup is still sliding, finish your look with a powder as well, focusing especially on your t-zone.


YOUR SKIN IS DRY.

If you've ever had a particularly flaky skin day, then you know how much dry skin can affect makeup wear. Your foundation exacerbates the flakes, and it feels like the color comes off with one accidental swipe of your hand. This is because even though makeup hates most oils, dry skin is the major exception—after all, makeup needs something to adhere to. Treat a thirsty complexion and add a bit of hold with a super lightweight, fast-absorbing oil, like The Everything Oil, before you apply your makeup.


CLOVE AND HALLOW Lock and Rock Makeup Mist

YOU WANT A DEWY FINISH.

So, makeup hates too much oil. (Have we hammered this home yet?) Unfortunately, if you like a juicy, dewy skin look, a little bit of facial oil is a great way to get it. But it's not the only way! We developed Lock + Rock Makeup Mist as a water-based way to get radiant—it gets it's subtle shimmer from responsibly sourced mica, not oils. Best of all, you can use it as a primer and a setting spray. Just spritz it on evenly before and after your makeup.



YOUR SPF MESSES WITH YOUR MAKEUP'S WEAR.

Everyone who's obsessed with skincare knows daily sunscreen is the key to gorgeous, youthful skin as you age. Also not a secret? So many sunscreens, especially more natural versions, have a slightly oily or greasy feeling, which can lead to makeup sliding. Just follow your sunscreen with a mattifying primer, like the one we recommend above.


YOUR EYE MAKEUP WON'T STAY.

Oily eyelid peeps, we see you! The same rules apply here: Nix oil for longer, smoother wear. Sure, you could buy a dedicated eye makeup primer... or you could use what you already have on hand. Add a drop of facial primer to each lid, or swipe on concealer or powder there. The added benefit of the latter is that you'll also cover any discoloration on your lids, so your eyeshadow will look more like the shade you see in the pan.