INGREDIENT SPOTLIGHT: GLYCERIN
Thanks to advancements in product formulation, the days of makeup causing more harm than good are mostly in the rearview. But why not ask even more of your cosmetics? At CLOVE + HALLOW, we think makeup can do better than just keeping your skin, lips, and lashes at stasis. It should work hard to improve them, too.
Meet glycerin, a hardworking, plant-derived liquid that draws in moisture to seriously hydrate and plump the skin. It's a go-to in skin care and cosmetics because it's a powerful humectant. Translation: it attracts water from the environment and deep layers of the skin to the topmost layers, where your complexion needs it most. (Bonus points for its colorless, odorless properties.)
SO, WHY DO WE USE IT IN FLEXLASH?
Glycerin's a no-brainer in skin care and complexion formulas (like our Liquid Skin Tint), but we didn't add it to the FlexLash Mascara ingredient list just for fun. Love FlexLash for its soft, lightweight feel? Glycerin is one of the main ingredients that contributes to that feeling. Plus, it nourishes the lashes while you wear it—meaning less breakage and stronger, prettier lashes overall, even once you take FlexLash off.