HOW TO MAKE YOUR LIPSTICK LAST ALL DAY
We're willing to bet pretty much everyone has a horror story involving lipstick: realizing it's on your teeth after a job interview, meeting your in-laws with a red streak on your chin, or accidentally leaving a mark on a date's shirt. (Shudder.) But we're here to inform you it doesn't have to be this way! Next time you're craving a bold lip color, just try one of these hacks for making it last from A.M. to P.M.
If your lips are dry, not only will it feel uncomfortable to wear a matte formula (more on that later), but any flakes that slough off during the day will take your lipstick with them. Prep your pout with a lip scrub before applying any lip color—CLOVE + HALLOW releases a limited edition, seasonal Lip Polish every few months, so make sure to sign up to be alerted when they become available!
REMOVE EVERY TRACE OF LIP BALM
Yeah, we make a killer Lip Mask, too. But make sure you swipe off every little bit of it—or any other balm—before attempting to apply color. You know how a lot of makeup removers have oil in them? It's because these oils make quick work of cutting through and removing pigment. So no matter how long-wear the lipstick formula you use, if it mixes with an oily or waxy balm, you'll cut your wear time in half (or less).
ROCK A MATTE FORMULA
The same logic applies here as above, and it's why you find yourself reapplying lip gloss way more often than matte lipstick formulas. So if you're looking for a long wear time, seek out matte formulas, especially in a liquid lipstick format, like our Lip Velvet. And for quick reference, here's a ranking of lip formulas from longest wearing to least:
Matte liquid lipstick
Matte traditional (or bullet) lipstick
Satin traditional (or bullet) lipstick
Glossy (or bullet) lipstick
Lip gloss or lip oil
CONSIDER LIP LINER
The entire purpose of lip liner is to guard your lipstick from feathering outside of your lip line over the day. But you can take extra advantage of its stay-put powers by applying it all over your lips, rather than just the outsides. Some brands even make nude or invisible lip liners, which match every lipstick shade in your arsenal. Personally, we like to use Lip Velvet as liner, too.
BLOT, BLOT, BLOT
Simple, but effective: Apply your lip color, blot it with a tissue, and apply another coat. Not only will your lip color last much longer, but it will fade a lot more evenly.
SET WITH POWDER
Just like powder removes excess oil on your face, it also absorbs oil in lip formulas, helping them last longer. To avoid tampering with the color of your lipstick, though, hold a tissue that you've pulled the top layer from over your mouth, and use a complexion brush to dust the powder over the top of the tissue. The perfect amount of powder will coat your lips without altering your lip color. Pressed Mineral Foundation, our mineral powder foundation, is perfect for this!