Coming Clean is a monthly series where we interview people about their relationship with clean beauty - the good, bad, and ugly. We hope these interviews will serve as a platform for raw and vulnerable discussion, but if you only take away one thing, it should be this: there is no right or wrong way - there is only your way.
Paige is a green celebrity makeup artist and author of The Green Beauty Rules. Check out our interview with her as part of CLOVE + HALLOW's monthly Coming Clean series.
WHAT PROMPTED YOU TO MAKE THE SWITCH TO USING CLEANER BEAUTY PRODUCTS?
I heard Ken Cook, the president and co-founder of the Environmental Working Group, give a talk at a conference, and that was it.
WHICH BEAUTY PRODUCT DID YOU SWAP FIRST?
I overhauled my entire kit at once, actually. It was about 15 years ago, and everyone said it was a crazy thing to do. Agents told me it was impossible to make someone look beautiful in a shoot with only clean products.
"AGENTS TOLD ME IT WAS IMPOSSIBLE TO MAKE SOMEONE LOOK BEAUTIFUL IN A SHOOT WITH ONLY CLEAN PRODUCTS."
WAS BEAUTY THE FIRST THING YOU SWITCHED WHEN MOVING TO A CLEANER LIFESTYLE?
Definitely not. First I switched to cleaner food, then cleaning supplies. Beauty actually came last for me, and I think it does for most people, though that’s changing as the green movement picks up.
WHAT ARE SOME OF YOUR CLEAN BEAUTY STAPLES?
I used to love NARS’ The Multiple stick, and now so many clean beauty brands are making them too. I also rely on clean brands for mascara and lipstick—and I often use my lipstick as blush also.
WHAT DOES YOUR SKINCARE ROUTINE LOOK LIKE?
Really, really basic. At night I use coconut oil as a makeup remover, then a hydrating cleanser. I usually layer a few serums with active ingredients like Vitamin C, then use a night cream or night mask. In the morning, I just splash my face with water, apply a gel or eye cream—depending on what my skin needs—then use a hydrating serum or oil.
WHAT ARE YOU MOST EXCITED TO SEE IN THE FUTURE FROM CLEAN BEAUTY?
Better hair products! And more skin care that combines clean ingredients with skin science. In makeup, more color options and finishes using interesting pigment shades, like CLOVE + HALLOW’s blue Lip Velvet. [Ed note: it’s called Jetsetter!]
WHAT ADVICE WOULD YOU GIVE TO SOMEONE WANTING TO TRANSITION TO CLEANER BEAUTY PRODUCTS?
My advice is actually the opposite of what I did (laughs): don’t replace all of your products all at once. It’s easier and more affordable to replace one thing at a time as you run out. That way it’s not a big ordeal—and you know, if something’s a bother, you won’t actually stick with it.
"...DON’T REPLACE ALL OF YOUR PRODUCTS ALL AT ONCE. IT’S EASIER AND MORE AFFORDABLE TO REPLACE ONE THING AT A TIME AS YOU RUN OUT. "